Can Television Advertisements get sensible ?? Are the Ad makers listening

Consumerism in India is being taken for granted. Ad makers and companies have the belief that anything and everything they manufacture and distribute can be sold. TV Ads are mostly being used as a medium to create awareness of the product existence. Ads no more communicate the value of a brand to its target audience. We are being subject to meaningless ads that we are forced to view painstakingly amidst our favourite television programmes. Today i was watching an ad on AVT premium tea..there was no mention about the product or its quality..its lineaments or how it satisfies the sense buds of an individual consuming tea. The couple buy a few sachets of the product just lured by the prospects of finding a gold coin in the satchet, a sales promotion offer the company has recently brought out. We all know that AVT is not a big brand in India. Many people up north dont even know the existence of such a company.

In such a scenario shouldnt the company focus on building its brand value rather than resorting to cheap sales gimmicks like these to fool the already gullible indian consumer. "Once u build a brand, u do not need ads"..The visionary JRD Tata's oft repeated talisman to corporate india..almost everyone seems to have forgotten this proverb.
The average indian consumer of today, to me, resembles an "Onyx dustbin" (this garbage collector is very famous in chennai) that gracefully accepts all that is thrown into it.

However there are a few rays of hope in the advertising field ..lets take the Bank of India ad..it has such a simple format but conveys such a huge meaning on customer service to the audience. AD managers like these are the crème de la crème of this industry, who should continue to be the bellweathers who can act as the change or catalyst in making ads more sensible and appealing to the target audience/ultimate customers of corporate India.

In the author's humble opinion, even marketing research agencies like AC nielsen can play a major role in reforming the institutional AD space given the fully integrated operation of the research agency. They have the pulse of the audience as well as consumers and keep a continuos tab on the changing tastes and fashions of consumerism in India.

Corporate India spends thousands of crore on selling and distribution expenses of which Media Ads form a significant proportion. In an era where Indian companies are doling out billions, making major large outbound deals in the M&A space at the click of a mouse through numerous power point presentations(PPT's sounds better), they cant even buy themselves a good script locally to promote their business models.